From Basic To SmartClient: Rimi
Branding,
Visual identity,
Packaging design
No one likes being reminded they're buying basic products, so we got creative: Rimi Basic became Rimi Smart.
We redesigned the packaging to be sleek and minimalistic, using warm pastels and ensuring clear visibility. The bent line in the logo? A smile that adds joy to shopping. This smart redesign has improved customer perception and boosted sales, inspiring us to introduce over 60 products in the line.
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